To guarantee that our technology completes the whole date capture process, we apply Machine Learning and Artificial Intelligence principles and collect the following catergories of personal information:

E-mail addresses and/or phone numbers, if voluntarily inserted on the site (for example, to buy and product or service, become a registered user or subscribe to marketing communications) ("Contact details"); data related to your navigation through the use of cookies, web beacons and pixel tags and similar technologies implemeted on the Client's stire or through e-mails sent by Etag in the name of our Clients ("Behavioural Data") including: IP address; referenced website URL (website address) session data and navigator's name, version, language, details about pages visited and activities on the Client's Site (for example, products viewed or bought, including details about purchases made and the time and duration of visits on the Client's Sites page), interaction information of the page ( like scrolling, clicks, and mouse-overs) and methods used to leave the page; using your IP address, your location (for example, postal code); and related events and campaigns boradcasted for our clients, like the number of banners displayed, clicks on the campaign; and the email; name; and phone number; gender, in each case, if inserted in a Client's wesbite.

We can also process Behavioural Data and Profile Data directly from the CRM of our clients, (through "Cookie Synchronization" or corresponding similar technologies). To serve you in our personalized advertisements on Customer websites and provide you with a seamless online experience, we may link your identifiers across the different browsers and environments you are using (“ID Synchronization”). Our technology can perform ID synchronization, Etag is able to display the most relevant advertisements on any device or browser that the user is using at the time of visiting the website. For this purpose, Etag uses methods of exact linking, taking advantage of the data collected through our technology, such as identifiers from our advertising partners or email hash that may pass to us.

We don't collect confidential user information (such as data related to health or religious beliefs, CPF, ID, bank account data, credit card data). Although we may infer certain information, such as your religious beliefs, from certain Behavioral Data we may collect, we do not create or use segments that rely on the use of sensitive personal information for online behavioral advertising purposes.