Frequently Asked Questions

OUR JAVASCRIPT

The implementation of our JavaScripts  are em todas as páginas que compõem o site e o processo de compra (carrinho até a pagina de confirmcao). 

Não. O processo de inteligência acontece com nossos servidores, aonde nós definimos e configuramos da conta  Cliente. Nosso JavaScript é Asynchronous  e é um dos últimos código a carregar na página, sendo assim, não haverá nenhum efeito visível para seus clientes. Fazemos teste extensivos  além monitorizar as operação.  Observe também que a solução é livre de cookies 

It's only 39KB. Basically, in other words, our 

Software's JavaScript is very small. 

No, our Software uses JavaScript code which is asynchronous. This doesn't interfere with the loading of the page and TagMail only sends the e-mail when the pages dynamically moves. Our JavaScript is being used in lots of websites, processing more than 150m of data per month and we haven't had any problems.  

. 

Yes, in most cases it works perfectly. However, our code 

does not work on an i-frame solution, because it is against the best 

To guarantee our complete performance, we ask that the implementation respects the following rule: JavaScript: Implementation on all website pages, or published on all pages via Google Tag Manager. Follow the implementation guide sent by the digital consultant for implementation details.

Inform the digital consultant that the implementation was released. Our technical team will work to verify if the process was done correctly and completley so we can continue the set-up of your account and production of the e-mail templates and arts for your campaign.

In the case that you need to remove Etag's code from your website, please inform the responsible Client Success or send an e-mail to our team info@etagdigital.com.br and let us know the date of the uninstallment, the reason and if there is any intention of re-installment.

If you still have the material (JavaScript), follow the instruction manual sent by the digital consultant. If you need the material again, ask the responsible Client Success.

The data is stored in our hosting that uses the Tier 4 security system (The same used by the American Government)

CAMPAIGN GLOSSARY

It's the layout of the e-mail and Panel Assistant OnSite. 

It's an image used on top of the e-mail template.

It's the message inserted as a footer on the e-mail template, informing the client that they weren't put into any data base, and offering them the option of not recieving automatic e-mails. Since Etag works by being ethical, we recommend that this option is offered and when selected, respected.

Contrary to Call to Action; it's a button placed in pieces of art/templates, such as, banners, e-mails, pop-ups and panels, inviting the user to act,or even, return to the page, finish the purchase or the action that dermines the result.

It's the subject of the e-mail that will be sent to the client. 

It is the link to the metrics platforms from which campaigns are monitored, such as Google Analytics. 

TAGASSIST

No, TagAssist is an extension of your website, it works with your website and not for your website, unlike popups and top of the funnel solutions. The concept of the Solution is not about selling itself, but about adding and quality of experience, the sale is a consequence of the purpose of the application fulfilled

TagAssit can decrease your abandonment rate on product and cart pages, and your bounce rate on the home page. The purpose of the App is to recover part of the revenue lost due to abandonment. TagAssit engages and interacts with the user on your website, making their experience much faster and more efficient, consequently your website sells more.

TagAssit can be used as a branding tool and an arm of all your internal website campaigns. You can enhance the Brand, promote a specific product, capture leads, all of this at the Top of the Funnel and, above all, optimize your Media investment.

The app wasn't built to sell itself, generate traffic, or to be a Pop-Up. The conversions linked to this tool are the reflection of a set of solutions combined and enhanced by user engagement through TagAssit. Our job is to optimize the investment made in all other media and ensure that the Top of the Funnel feature is in fact being well used, our App will engage with all those who arrive on the page, ensuring interaction with the Brand and products.

It can happen, since TagAssit was developed to be a website assistant and that is its main function, its conversion rates are lower than media and email campaigns. (ps. Don't confuse conversion rate with conversion number)

Like any solution that works in the middle of the funnel of your e-commerce, TagAssist is linked to your website as an extension of all the solutions and media you use inside and outside your website. Therefore, if the performance of these solutions drops, so does the performance of TagAssist. The role of the solution is to work on the flow of audience that enters the site, engaging with them during the journey, if the flow drops, consequently the solution will have no one to interact with.

TagAssist works only with the site traffic where our tag is installed, but new users can be directed to other websites through the sharing of products and links and/or sales on social medias by your site users, this feature is available for all the sites that dont have a page created on a social media or landing pages.

We increased + 5 minutes in the Session, the average session time per user in e-commerce channels, mainly traffic generators (SEO, Direct, Search Network) is 3 and a half minutes, the average session time of users who engage with TagAssit is 8 minutes.

TagAssit with triggered configuration for exit intent has an average acceptance rate of 88%. Compared to other media, the average bounce rate for performance campaigns to generate traffic is 58% bounce.

Average "E-commerce conversion rate" of traffic generators is 0.6%, the same data for TagAssist is 2.5%.

IP blockers. (Tier 1 & 2)  

3 most common shooting configuration modes (the most complex configurations are conditioned to the type of contract)  

  • Exit Intention – Mouse movement reflex (Calibrable by speed)  
  • Closing the Tab – Going to click to close the website 
  • Inactivity – Due to navigation idleness. (Calibrable by seconds) 

Possibility of different configurations above between devices (on demand and depends on contracting). 

Yes, depending on your contract you can broadcast up to 10 seconds or 2MB of video.

TAGMAIL

It is an automatic e-mail that is sent soon after the cart has been abandoned in real time. In the case of our software the ecommerce doesn't need to give any command after being implemented with our solutions.

Firstly, Marketing functions at the top of the buyers funnel, to attract a new or existing audience, using your own or third party base. But, in the case of Remarketing, the e-mails are sent based on the user navigation on the website, normally on abandoned website or shopping cart campaigns.

Etags campaigns use Remarketing, with data capture in real time, but those of other companies use cookie drop and cross with third parties.

98%, by doing relevant campaigns and working with security servers.  

Choose a creative for your campaign along with your Client Succes.

No, because this action involves your website's different IP servers, because of this, it won't cause any type of spam.

Yes. The client chooses this option and their IT department will have to configure the emails 

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